Direct mail

"It is estimated that consumer direct mail generates more than £25 billion worth of business each year" (quote from Royal Mail)

At Hercules we believe in direct mail because it is personal, responsive, measurable, and cost-effective.

We have excellent systems and procedures in place that ensure your campaign is delivered on time and on budget. Our years of experience in the direct marketing industry means we can advise you how to maximise your direct mail piece for print and postage. Our design department can develop creative direct mail that is targetted and focussed to maxmise the response rate.

We will also work proactively with your design agency to assist in developing a mailpiece that is functional and effective for direct mail. This can range from the size of the mailpiece to organising and asking the right questions on your reponse mechanism to ensure capturing and analysing the responses produces an accurate measure of how your campaign has performed.

To look at Hercules Direct Marketing's professional approach to direct mail in more detail go to the following services that directly relate to a direct mail campaign:

• Design
• Print
• Campaign Fulfilment
• Database Management
• Response Handling
• Campaign Analysis