Response management

The key contributors to any successful response management programme are speed, accuracy and accountability. Whether the response programme is facilitated through post, email, web or telephone, the respondent needs to feel that their request is being managed with a professional approach.

Through Hercules wide experience in managing a variety of campaigns it is acknowledged that the success is based on a thoughtful and careful approach to the database design. Our goal is to automate as much as possible of the data inputting process. This aids accuracy and speed and minimises error. Dependent on the type of campaign Hercules appreciates that respondents may need encouragement to act, so when necessary, Hercules can offer FREE phone, Lo Rate call services, FREE post and business reply services. Hercules can also offer a pre-address response mechanism. All of these types of actions encourage people to respond.

An increasingly popular response facility is via client websites. Hercules can provide links to download appropriate communications direct from the web. Not only does the communication with the respondents need to be smooth and easy, so is the reporting to the client. Hercules recognises that clients are keen to be kept informed of the progresss of campaigns. This can be met on a weekly, monthly or daily agreement or indeed via our FTP server whereby clients have instant online access to view activity as it happens.

Our response handling service encompasses:

• Tailored database design for specific response capturing
• Freepost business reply service
• Automated / manned call handling
• Response analysis
• Email/web
• FTP server
• Loyalty programmes